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Gym & Fitness Facilities Management

Multi-Location Gym Facilities SaaS

PlatformsLinkedIn + Google Ads
GoalDemo Requests & Qualified Pipeline Growth
Multi-Location Gym Facilities SaaS
57%Increase in Demo Requests
132%Increase in Qualified Pipeline
48%Decrease in Cost per Demo

Overview

The brand is a maintenance and facilities management platform built for multi-location gym operators looking to reduce equipment downtime, streamline work orders, and improve accountability across locations.

Results

The brand needed to reach enterprise gym and fitness operators who were actively dealing with maintenance delays, broken equipment, scattered work orders, and poor visibility across locations. By building campaigns around high-intent maintenance, facility management, work order, and multi-location operations keywords, we helped the brand connect their platform to the daily problems gym operators already understood. The strategy created stronger demo demand, improved lead quality, and gave the sales team a more consistent pipeline of qualified facility and operations buyers.

The Proof

The numbers that moved.

Overview · Blended

65Demos / Month▲ 57%
$385Cost / Demo▼ 48%
$25,000Monthly Ad Spend
+132%Qualified Pipeline

By Platform

LinkedIn
38Demos
$16,000Ad Spend
~$420Cost / Demo
Job-title + intentTargeting
Google
27Demos
$9,000Ad Spend
~$335Cost / Demo
Maintenance + work-order intentTargeting

Monthly blended performance · LinkedIn + Google enterprise targeting for multi-location gym operators. LinkedIn carries the bulk of spend (job-title-based ABM); Google captures bottom-of-funnel search intent (maintenance, work orders, facility management). Per-platform breakdown illustrative.

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