Overview
RSVLTS is a direct-to-consumer apparel brand known for its bold, pop-culture-inspired button-downs and its signature KUNUFLEX™ stretch fabric.
Challenge
RSVLTS was scaling fast but hitting a ceiling on Meta — rising CPMs, creative fatigue, and a catalog that performed unevenly across seasons and weekly drops. Prospecting ROAS slid every time they pushed budget, and they needed a structure that could scale spend without tanking efficiency or cannibalizing their strong retargeting returns.
Approach
I rebuilt the account around a consolidated, creative-led structure — a broad prospecting campaign feeding a tight retargeting and catalog funnel — so the algorithm could find buyers instead of fighting fragmented ad sets. We ran a weekly creative testing cadence built on their best-performing patterns and drop launches, isolating winners by hook and format (static, UGC, and short-form video). On Google, I split branded from non-branded, fixed the Merchant Center feed, and layered Performance Max around the catalog to capture the high-intent demand the social ads were creating.
Results
Within the first two months, blended ROAS climbed from the low 3s to a stable 4.81x while monthly spend nearly doubled. The creative testing engine kept fatigue in check through every Friday drop, and the cleaned-up Google feed turned branded-search waste into incremental new-customer revenue. RSVLTS now has a repeatable system that scales with each collection launch.
The Creative
The ads that did the work.
The Proof
The numbers that moved.
Overview · Blended
By Platform
60-day blended performance · Meta + Google.
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