Online Coffee Seller
Tylers Coffee
Overview
Tylers Coffee is an online coffee seller specializing in acid-free coffee for people with certain stomach conditions.
Challenge
Tylers needed a way to track subscriptions vs. purchases and better optimize for new customers vs. existing ones. Their existing campaigns were placing a high value on existing customers with no structured funnel to support either goal.
Approach
I started with upgrading their tracking to factor in customer lifetime value for subscriptions vs. single purchasers. Using this data, I set up a multi-step funnel that accounted for retargeting and pushing single purchasers to subscribe while separately looking for new customers to complete either action. Within a few months, we saw the account take strides it had never achieved before.
Results
Tylers saw their loyal fanbase explode over the course of 6 months simply from setting up a better funnel on Facebook/Instagram and Google. Knowing the actual value of your customers and each conversion can help optimize and specify learning on a more granular level, which means smarter strategies and more money.
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