A Return Service and App
Returns on Demand
Overview
Returns on Demand is a return service and app that shoppers use to return their items.
Challenge
RoD was starting from the ground up and wasn't sure about who their target audience and demographics were, but wanted to learn that through Facebook and Instagram Ads. Ultimately, the goal was to quickly increase the number of app users and provide proof of concept for their app.
Approach
I began focusing on a campaign structure of testing broad demographics to catch trends with age groups, gender, parental status, and income level, then expanded that testing to include specific interest groups related to the product like online shopping, brick-and-mortar retail shopping, holiday shopping interests, and online e-commerce websites like Amazon, eBay, and Etsy. The process of finding our final top-converting audiences took about three months, but it was money well spent. We took that knowledge and successfully applied it to TikTok and Google.
Results
The average ROAS for RoD since the initial launch was over 4x, with consistent growth in active app users month-over-month. The success of the launch allowed for a major scale in the budget that is continuing today.
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